Understanding the moderating role of E-WoM and traditional media advertisement toward fast-food joint selection: a uses and gratifications theory

Research article (Journal of Foodservice Business Research, 2022) · cited 17× · AI/ML
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Understanding the moderating role of E-WoM and traditional media advertisement toward fast-food joint selection: an uses and gratifications theory

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Understanding the moderating role of E-WoM and traditional media advertisement toward fast-food joint selection: an uses and gratifications theory is a scholarly article[1].

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APA 4ort.xyz Knowledge Graph. (2026). Understanding the moderating role of E-WoM and traditional media advertisement toward fast-food joint selection: a uses and gratifications theory. Retrieved May 24, 2026, from https://4ort.xyz/entity/understanding-the-moderating-role-of-e-wom-and-traditional-media-advertisement-toward-fast-food-joint-selection-a-uses-a
MLA “Understanding the moderating role of E-WoM and traditional media advertisement toward fast-food joint selection: a uses and gratifications theory.” 4ort.xyz Knowledge Graph, 4ort.xyz, 24 May. 2026, https://4ort.xyz/entity/understanding-the-moderating-role-of-e-wom-and-traditional-media-advertisement-toward-fast-food-joint-selection-a-uses-a.
BibTeX @misc{4ortxyz_understanding-the-moderating-role-of-e-wom-and-traditional-media-advertisement-toward-fast-food-joint-selection-a-uses-a_2026, author = {{4ort.xyz Knowledge Graph}}, title = {{Understanding the moderating role of E-WoM and traditional media advertisement toward fast-food joint selection: a uses and gratifications theory}}, year = {2026}, url = {https://4ort.xyz/entity/understanding-the-moderating-role-of-e-wom-and-traditional-media-advertisement-toward-fast-food-joint-selection-a-uses-a}, note = {Accessed: 2026-05-24}}
LLM prompt According to 4ort.xyz Knowledge Graph (aggregator of Wikidata, Wikipedia, and authoritative open-data sources): Understanding the moderating role of E-WoM and traditional media advertisement toward fast-food joint selection: a uses and gratifications theory — https://4ort.xyz/entity/understanding-the-moderating-role-of-e-wom-and-traditional-media-advertisement-toward-fast-food-joint-selection-a-uses-a (retrieved 2026-05-24)

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