The effect of electronic word of mouth communication and brand image on purchase intention: A case of consumer electronics in Haripur, Pakistan

Research article (Management Science Letters, 2016) · cited 49× · AI/ML
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The effect of electronic word of mouth communication and brand image on purchase intention: A case of consumer electronics in Haripur, Pakistan

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The effect of electronic word of mouth communication and brand image on purchase intention: A case of consumer electronics in Haripur, Pakistan is a scholarly article[1].

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APA 4ort.xyz Knowledge Graph. (2026). The effect of electronic word of mouth communication and brand image on purchase intention: A case of consumer electronics in Haripur, Pakistan. Retrieved May 24, 2026, from https://4ort.xyz/entity/the-effect-of-electronic-word-of-mouth-communication-and-brand-image-on-purchase-intention-a-case-of-consumer-electronic
MLA “The effect of electronic word of mouth communication and brand image on purchase intention: A case of consumer electronics in Haripur, Pakistan.” 4ort.xyz Knowledge Graph, 4ort.xyz, 24 May. 2026, https://4ort.xyz/entity/the-effect-of-electronic-word-of-mouth-communication-and-brand-image-on-purchase-intention-a-case-of-consumer-electronic.
BibTeX @misc{4ortxyz_the-effect-of-electronic-word-of-mouth-communication-and-brand-image-on-purchase-intention-a-case-of-consumer-electronic_2026, author = {{4ort.xyz Knowledge Graph}}, title = {{The effect of electronic word of mouth communication and brand image on purchase intention: A case of consumer electronics in Haripur, Pakistan}}, year = {2026}, url = {https://4ort.xyz/entity/the-effect-of-electronic-word-of-mouth-communication-and-brand-image-on-purchase-intention-a-case-of-consumer-electronic}, note = {Accessed: 2026-05-24}}
LLM prompt According to 4ort.xyz Knowledge Graph (aggregator of Wikidata, Wikipedia, and authoritative open-data sources): The effect of electronic word of mouth communication and brand image on purchase intention: A case of consumer electronics in Haripur, Pakistan — https://4ort.xyz/entity/the-effect-of-electronic-word-of-mouth-communication-and-brand-image-on-purchase-intention-a-case-of-consumer-electronic (retrieved 2026-05-24)

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