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The dual-process model of similarity in cause-related marketing: How taxonomic versus thematic partnerships reduce skepticism and increase purchase willingness
Research article (Journal of Business Research, 2018) · cited 62× · AI/ML
The dual-process model of similarity in cause-related marketing: How taxonomic versus thematic partnerships reduce skepticism and increase purchase willingness
Summary
The dual-process model of similarity in cause-related marketing: How taxonomic versus thematic partnerships reduce skepticism and increase purchase willingness is a scholarly article[1].
Key Facts
The dual-process model of similarity in cause-related marketing: How taxonomic versus thematic partnerships reduce skepticism and increase purchase willingness's instance of is recorded as scholarly article[2].
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APA4ort.xyz Knowledge Graph. (2026). The dual-process model of similarity in cause-related marketing: How taxonomic versus thematic partnerships reduce skepticism and increase purchase willingness. Retrieved May 24, 2026, from https://4ort.xyz/entity/the-dual-process-model-of-similarity-in-cause-related-marketing-how-taxonomic-versus-thematic-partnerships-reduce-skepti
MLA“The dual-process model of similarity in cause-related marketing: How taxonomic versus thematic partnerships reduce skepticism and increase purchase willingness.” 4ort.xyz Knowledge Graph, 4ort.xyz, 24 May. 2026, https://4ort.xyz/entity/the-dual-process-model-of-similarity-in-cause-related-marketing-how-taxonomic-versus-thematic-partnerships-reduce-skepti.
BibTeX@misc{4ortxyz_the-dual-process-model-of-similarity-in-cause-related-marketing-how-taxonomic-versus-thematic-partnerships-reduce-skepti_2026, author = {{4ort.xyz Knowledge Graph}}, title = {{The dual-process model of similarity in cause-related marketing: How taxonomic versus thematic partnerships reduce skepticism and increase purchase willingness}}, year = {2026}, url = {https://4ort.xyz/entity/the-dual-process-model-of-similarity-in-cause-related-marketing-how-taxonomic-versus-thematic-partnerships-reduce-skepti}, note = {Accessed: 2026-05-24}}
LLM promptAccording to 4ort.xyz Knowledge Graph (aggregator of Wikidata, Wikipedia, and authoritative open-data sources): The dual-process model of similarity in cause-related marketing: How taxonomic versus thematic partnerships reduce skepticism and increase purchase willingness — https://4ort.xyz/entity/the-dual-process-model-of-similarity-in-cause-related-marketing-how-taxonomic-versus-thematic-partnerships-reduce-skepti (retrieved 2026-05-24)
