Show it or say it: how brand familiarity influences the effectiveness of image-based versus text-based logos

Research article (Journal of the Academy of Marketing Science, 2021) · cited 53× · AI/ML
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Show it or say it: how brand familiarity influences the effectiveness of image-based versus text-based logos

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Show it or say it: how brand familiarity influences the effectiveness of image-based versus text-based logos is a scholarly article[1].

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  • Show it or say it: how brand familiarity influences the effectiveness of image-based versus text-based logos's instance of is recorded as scholarly article[2].

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APA 4ort.xyz Knowledge Graph. (2026). Show it or say it: how brand familiarity influences the effectiveness of image-based versus text-based logos. Retrieved May 24, 2026, from https://4ort.xyz/entity/show-it-or-say-it-how-brand-familiarity-influences-the-effectiveness-of-image-based-versus-text-based-logos
MLA “Show it or say it: how brand familiarity influences the effectiveness of image-based versus text-based logos.” 4ort.xyz Knowledge Graph, 4ort.xyz, 24 May. 2026, https://4ort.xyz/entity/show-it-or-say-it-how-brand-familiarity-influences-the-effectiveness-of-image-based-versus-text-based-logos.
BibTeX @misc{4ortxyz_show-it-or-say-it-how-brand-familiarity-influences-the-effectiveness-of-image-based-versus-text-based-logos_2026, author = {{4ort.xyz Knowledge Graph}}, title = {{Show it or say it: how brand familiarity influences the effectiveness of image-based versus text-based logos}}, year = {2026}, url = {https://4ort.xyz/entity/show-it-or-say-it-how-brand-familiarity-influences-the-effectiveness-of-image-based-versus-text-based-logos}, note = {Accessed: 2026-05-24}}
LLM prompt According to 4ort.xyz Knowledge Graph (aggregator of Wikidata, Wikipedia, and authoritative open-data sources): Show it or say it: how brand familiarity influences the effectiveness of image-based versus text-based logos — https://4ort.xyz/entity/show-it-or-say-it-how-brand-familiarity-influences-the-effectiveness-of-image-based-versus-text-based-logos (retrieved 2026-05-24)

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