Reassessing the Effect of Colour on Attitude and Behavioural Intentions in Promotional Activities: The Moderating Role of Mood and Involvement

Research article (Australasian Marketing Journal (AMJ), 2018) · cited 13× · AI/ML
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Reassessing the Effect of Colour on Attitude and Behavioural Intentions in Promotional Activities: The Moderating Role of Mood and Involvement

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Reassessing the Effect of Colour on Attitude and Behavioural Intentions in Promotional Activities: The Moderating Role of Mood and Involvement is a scholarly article[1].

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APA 4ort.xyz Knowledge Graph. (2026). Reassessing the Effect of Colour on Attitude and Behavioural Intentions in Promotional Activities: The Moderating Role of Mood and Involvement. Retrieved May 24, 2026, from https://4ort.xyz/entity/reassessing-the-effect-of-colour-on-attitude-and-behavioural-intentions-in-promotional-activities-the-moderating-role-of
MLA “Reassessing the Effect of Colour on Attitude and Behavioural Intentions in Promotional Activities: The Moderating Role of Mood and Involvement.” 4ort.xyz Knowledge Graph, 4ort.xyz, 24 May. 2026, https://4ort.xyz/entity/reassessing-the-effect-of-colour-on-attitude-and-behavioural-intentions-in-promotional-activities-the-moderating-role-of.
BibTeX @misc{4ortxyz_reassessing-the-effect-of-colour-on-attitude-and-behavioural-intentions-in-promotional-activities-the-moderating-role-of_2026, author = {{4ort.xyz Knowledge Graph}}, title = {{Reassessing the Effect of Colour on Attitude and Behavioural Intentions in Promotional Activities: The Moderating Role of Mood and Involvement}}, year = {2026}, url = {https://4ort.xyz/entity/reassessing-the-effect-of-colour-on-attitude-and-behavioural-intentions-in-promotional-activities-the-moderating-role-of}, note = {Accessed: 2026-05-24}}
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