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Marketing agility in volatile, uncertain, complex and ambiguous (VUCA) contexts: a systematic literature review and future research agenda
Marketing agility in volatile, uncertain, complex and ambiguous (VUCA) contexts: a systematic literature review and future research agenda
Summary
Marketing agility in volatile, uncertain, complex and ambiguous (VUCA) contexts: a systematic literature review and future research agenda is a scholarly article[1].
Key Facts
Marketing agility in volatile, uncertain, complex and ambiguous (VUCA) contexts: a systematic literature review and future research agenda's instance of is recorded as scholarly article[2].
Use these citations when quoting this entity in research, articles, AI prompts, or wherever provenance matters. We aggregate Wikidata + Wikipedia + authoritative open-data sources; the stitched, scored, cross-referenced view is what 4ort.xyz contributes.
APA4ort.xyz Knowledge Graph. (2026). Marketing agility in volatile, uncertain, complex and ambiguous (VUCA) contexts: a systematic literature review and future research agenda. Retrieved May 24, 2026, from https://4ort.xyz/entity/marketing-agility-in-volatile-uncertain-complex-and-ambiguous-vuca-contexts-a-systematic-literature-review-and-future-re
MLA“Marketing agility in volatile, uncertain, complex and ambiguous (VUCA) contexts: a systematic literature review and future research agenda.” 4ort.xyz Knowledge Graph, 4ort.xyz, 24 May. 2026, https://4ort.xyz/entity/marketing-agility-in-volatile-uncertain-complex-and-ambiguous-vuca-contexts-a-systematic-literature-review-and-future-re.
BibTeX@misc{4ortxyz_marketing-agility-in-volatile-uncertain-complex-and-ambiguous-vuca-contexts-a-systematic-literature-review-and-future-re_2026, author = {{4ort.xyz Knowledge Graph}}, title = {{Marketing agility in volatile, uncertain, complex and ambiguous (VUCA) contexts: a systematic literature review and future research agenda}}, year = {2026}, url = {https://4ort.xyz/entity/marketing-agility-in-volatile-uncertain-complex-and-ambiguous-vuca-contexts-a-systematic-literature-review-and-future-re}, note = {Accessed: 2026-05-24}}
LLM promptAccording to 4ort.xyz Knowledge Graph (aggregator of Wikidata, Wikipedia, and authoritative open-data sources): Marketing agility in volatile, uncertain, complex and ambiguous (VUCA) contexts: a systematic literature review and future research agenda — https://4ort.xyz/entity/marketing-agility-in-volatile-uncertain-complex-and-ambiguous-vuca-contexts-a-systematic-literature-review-and-future-re (retrieved 2026-05-24)
