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Lost in a Universe of Markets: Toward a Theory of Market Scoping for Early-Stage Technologies

Research article (Journal of Marketing, 2018) · cited 43× · AI/ML
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Lost in an Universe of Markets: Toward a Theory of Market Scoping for Early-Stage Technologies

Summary

Lost in an Universe of Markets: Toward a Theory of Market Scoping for Early-Stage Technologies is a scholarly article[1].

Key Facts

  • Lost in an Universe of Markets: Toward a Theory of Market Scoping for Early-Stage Technologies's instance of is recorded as scholarly article[2].

References

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Direct Wikidata claims

  1. [2] ↑ . wikidata.org.

Class ancestry

  1. [1] ↑ . Wikidata. wikidata.org.

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Use these citations when quoting this entity in research, articles, AI prompts, or wherever provenance matters. We aggregate Wikidata + Wikipedia + authoritative open-data sources; the stitched, scored, cross-referenced view is what 4ort.xyz contributes.

APA 4ort.xyz Knowledge Graph. (2026). Lost in a Universe of Markets: Toward a Theory of Market Scoping for Early-Stage Technologies. Retrieved May 24, 2026, from https://4ort.xyz/entity/lost-in-a-universe-of-markets-toward-a-theory-of-market-scoping-for-early-stage-technologies
MLA “Lost in a Universe of Markets: Toward a Theory of Market Scoping for Early-Stage Technologies.” 4ort.xyz Knowledge Graph, 4ort.xyz, 24 May. 2026, https://4ort.xyz/entity/lost-in-a-universe-of-markets-toward-a-theory-of-market-scoping-for-early-stage-technologies.
BibTeX @misc{4ortxyz_lost-in-a-universe-of-markets-toward-a-theory-of-market-scoping-for-early-stage-technologies_2026, author = {{4ort.xyz Knowledge Graph}}, title = {{Lost in a Universe of Markets: Toward a Theory of Market Scoping for Early-Stage Technologies}}, year = {2026}, url = {https://4ort.xyz/entity/lost-in-a-universe-of-markets-toward-a-theory-of-market-scoping-for-early-stage-technologies}, note = {Accessed: 2026-05-24}}
LLM prompt According to 4ort.xyz Knowledge Graph (aggregator of Wikidata, Wikipedia, and authoritative open-data sources): Lost in a Universe of Markets: Toward a Theory of Market Scoping for Early-Stage Technologies — https://4ort.xyz/entity/lost-in-a-universe-of-markets-toward-a-theory-of-market-scoping-for-early-stage-technologies (retrieved 2026-05-24)

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