Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement

Research article (Journal of Interactive Marketing, 2020) · cited 81× · AI/ML

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Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement

Summary

Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement is a scholarly article^[1].

Key Facts

Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement's instance of is recorded as scholarly article^[2].

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Quick Facts

Instance of scholarly article

🔗 Connections

Authored by 3

Anniek W. Eigenraam, Jiska Eelen, P.w.j. W. Verlegh

← Author of 3

Anniek W. Eigenraam, Jiska Eelen, P.w.j. W. Verlegh

References

Programmatic citations — every numbered marker resolves to a verifiable graph row below.

Direct Wikidata claims

[2] ↑ Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement — instance of (P31): scholarly article. wikidata.org.

Class ancestry

[1] ↑ Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement is an instance of scholarly article (scholarly article) [P31, primary]. Wikidata. wikidata.org.

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Use these citations when quoting this entity in research, articles, AI prompts, or wherever provenance matters. We aggregate Wikidata + Wikipedia + authoritative open-data sources; the stitched, scored, cross-referenced view is what 4ort.xyz contributes.

APA

4ort.xyz Knowledge Graph. (2026). Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement. Retrieved May 24, 2026, from https://4ort.xyz/entity/let-me-entertain-you-the-importance-of-authenticity-in-online-customer-engagement

MLA

“Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement.” 4ort.xyz Knowledge Graph, 4ort.xyz, 24 May. 2026, https://4ort.xyz/entity/let-me-entertain-you-the-importance-of-authenticity-in-online-customer-engagement.

BibTeX

@misc{4ortxyz_let-me-entertain-you-the-importance-of-authenticity-in-online-customer-engagement_2026, author = {{4ort.xyz Knowledge Graph}}, title = {{Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement}}, year = {2026}, url = {https://4ort.xyz/entity/let-me-entertain-you-the-importance-of-authenticity-in-online-customer-engagement}, note = {Accessed: 2026-05-24}}

LLM prompt

According to 4ort.xyz Knowledge Graph (aggregator of Wikidata, Wikipedia, and authoritative open-data sources): Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement — https://4ort.xyz/entity/let-me-entertain-you-the-importance-of-authenticity-in-online-customer-engagement (retrieved 2026-05-24)

Canonical URL: https://4ort.xyz/entity/let-me-entertain-you-the-importance-of-authenticity-in-online-customer-engagement · Last refreshed: May 24, 2026