Home › Entities › doctoral_thesis › Is digital advertising effective under conditions of low attention? : the impact of low attention processing on consumer brand consideration and choice

Is digital advertising effective under conditions of low attention? : the impact of low attention processing on consumer brand consideration and choice

2020 doctoral thesis by Irene Irawaty Santoso at Massey University
Place doctoral_thesis Q112953696
Press Enter · cited answer in seconds

Is digital advertising effective under conditions of low attention? : the impact of low attention processing on consumer brand consideration and choice

Summary

Is digital advertising effective under conditions of low attention? : the impact of low attention processing on consumer brand consideration and choice is a doctoral thesis[1].

Key Facts

  • Is digital advertising effective under conditions of low attention? : the impact of low attention processing on consumer brand consideration and choice authored the impact of low attention processing on consumer brand consideration and choice — author (P50): Irene Santoso[2].
  • Is digital advertising effective under conditions of low attention? : the impact of low attention processing on consumer brand consideration and choice's instance of is recorded as the impact of low attention processing on consumer brand consideration and choice — instance of (P31): doctoral thesis[3].
  • Is digital advertising effective under conditions of low attention? : the impact of low attention processing on consumer brand consideration and choice's publisher is recorded as the impact of low attention processing on consumer brand consideration and choice — publisher (P123): Massey Research Online[4].
  • Is digital advertising effective under conditions of low attention? : the impact of low attention processing on consumer brand consideration and choice's country of origin is recorded as the impact of low attention processing on consumer brand consideration and choice — country of origin (P495): New Zealand[5].
  • Is digital advertising effective under conditions of low attention? : the impact of low attention processing on consumer brand consideration and choice's publication date is recorded as +2020-00-00T00:00:00Z[6].
  • Is digital advertising effective under conditions of low attention? : the impact of low attention processing on consumer brand consideration and choice's main subject is recorded as the impact of low attention processing on consumer brand consideration and choice — main subject (P921): consumer behavior[7].
  • Is digital advertising effective under conditions of low attention? : the impact of low attention processing on consumer brand consideration and choice's main subject is recorded as the impact of low attention processing on consumer brand consideration and choice — main subject (P921): online advertising[8].
  • Is digital advertising effective under conditions of low attention? : the impact of low attention processing on consumer brand consideration and choice's Handle ID is recorded as 10179/16133[9].
  • Is digital advertising effective under conditions of low attention? : the impact of low attention processing on consumer brand consideration and choice's title is recorded as Is digital advertising effective under conditions of low attention? : the impact of low attention processing on consumer brand consideration and choice[10].
  • Is digital advertising effective under conditions of low attention? : the impact of low attention processing on consumer brand consideration and choice's copyright holder is recorded as the impact of low attention processing on consumer brand consideration and choice — copyright holder (P3931): Irene Santoso[11].
  • Is digital advertising effective under conditions of low attention? : the impact of low attention processing on consumer brand consideration and choice's thesis submitted to is recorded as the impact of low attention processing on consumer brand consideration and choice — thesis submitted to (P4101): Massey University[12].
  • Is digital advertising effective under conditions of low attention? : the impact of low attention processing on consumer brand consideration and choice's on focus list of Wikimedia project is recorded as the impact of low attention processing on consumer brand consideration and choice — on focus list of Wikimedia project (P5008): NZThesisProject[13].
  • Is digital advertising effective under conditions of low attention? : the impact of low attention processing on consumer brand consideration and choice's copyright status is recorded as the impact of low attention processing on consumer brand consideration and choice — copyright status (P6216): copyrighted[14].
  • Is digital advertising effective under conditions of low attention? : the impact of low attention processing on consumer brand consideration and choice's thesis committee member is recorded as the impact of low attention processing on consumer brand consideration and choice — thesis committee member (P9161): Malcolm J. Wright[15].
  • Is digital advertising effective under conditions of low attention? : the impact of low attention processing on consumer brand consideration and choice's thesis committee member is recorded as the impact of low attention processing on consumer brand consideration and choice — thesis committee member (P9161): Mark Avis[16].
  • Is digital advertising effective under conditions of low attention? : the impact of low attention processing on consumer brand consideration and choice's thesis committee member is recorded as the impact of low attention processing on consumer brand consideration and choice — thesis committee member (P9161): Giang Trinh[17].

Body

Designation and Status

Is digital advertising effective under conditions of low attention? : the impact of low attention processing on consumer brand consideration and choice's instance of is recorded as the impact of low attention processing on consumer brand consideration and choice — instance of (P31): doctoral thesis[3].

References

Programmatic citations — every numbered marker resolves to a verifiable graph row below.

Direct Wikidata claims

  1. [3] ↑ . wikidata.org.
  2. [2] ↑ . hdl.handle.net. hdl.handle.net. Provenance: wikidata.org.
  3. [4] ↑ . wikidata.org.
  4. [5] ↑ . wikidata.org.
  5. [6] ↑ . wikidata.org.
  6. [7] ↑ . hdl.handle.net. hdl.handle.net. Provenance: wikidata.org.
  7. [8] ↑ . hdl.handle.net. hdl.handle.net. Provenance: wikidata.org.
  8. [9] ↑ . wikidata.org.
  9. [10] ↑ . wikidata.org.
  10. [11] ↑ . wikidata.org.
  11. [12] ↑ . wikidata.org.
  12. [13] ↑ . wikidata.org.
  13. [14] ↑ . hdl.handle.net. hdl.handle.net. Provenance: wikidata.org.
  14. [15] ↑ . wikidata.org.
  15. [16] ↑ . wikidata.org.
  16. [17] ↑ . wikidata.org.

Class ancestry

  1. [1] ↑ . Wikidata. wikidata.org.

📑 Cite this page

Use these citations when quoting this entity in research, articles, AI prompts, or wherever provenance matters. We aggregate Wikidata + Wikipedia + authoritative open-data sources; the stitched, scored, cross-referenced view is what 4ort.xyz contributes.

APA 4ort.xyz Knowledge Graph. (2026). Is digital advertising effective under conditions of low attention? : the impact of low attention processing on consumer brand consideration and choice. Retrieved May 3, 2026, from https://4ort.xyz/entity/is-digital-advertising-effective-under-conditions-of-low-attention-the-impact-of-low-attention-processing-on-consumer-brand-consideration-and-choice
MLA “Is digital advertising effective under conditions of low attention? : the impact of low attention processing on consumer brand consideration and choice.” 4ort.xyz Knowledge Graph, 4ort.xyz, 3 May. 2026, https://4ort.xyz/entity/is-digital-advertising-effective-under-conditions-of-low-attention-the-impact-of-low-attention-processing-on-consumer-brand-consideration-and-choice.
BibTeX @misc{4ortxyz_is-digital-advertising-effective-under-conditions-of-low-attention-the-impact-of-low-attention-processing-on-consumer-brand-consideration-and-choice_2026, author = {{4ort.xyz Knowledge Graph}}, title = {{Is digital advertising effective under conditions of low attention? : the impact of low attention processing on consumer brand consideration and choice}}, year = {2026}, url = {https://4ort.xyz/entity/is-digital-advertising-effective-under-conditions-of-low-attention-the-impact-of-low-attention-processing-on-consumer-brand-consideration-and-choice}, note = {Accessed: 2026-05-03}}
LLM prompt According to 4ort.xyz Knowledge Graph (aggregator of Wikidata, Wikipedia, and authoritative open-data sources): Is digital advertising effective under conditions of low attention? : the impact of low attention processing on consumer brand consideration and choice — https://4ort.xyz/entity/is-digital-advertising-effective-under-conditions-of-low-attention-the-impact-of-low-attention-processing-on-consumer-brand-consideration-and-choice (retrieved 2026-05-03)

Canonical URL: https://4ort.xyz/entity/is-digital-advertising-effective-under-conditions-of-low-attention-the-impact-of-low-attention-processing-on-consumer-brand-consideration-and-choice · Last refreshed: