How micro- (vs. mega-) influencers generate word of mouth in the digital economy age: The moderating role of mindset

Research article (Journal of Business Research, 2023) · cited 44× · AI/ML
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How micro- (vs. mega-) influencers generate word of mouth in the digital economy age: The moderating role of mindset

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How micro- (vs. mega-) influencers generate word of mouth in the digital economy age: The moderating role of mindset is a scholarly article[1].

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APA 4ort.xyz Knowledge Graph. (2026). How micro- (vs. mega-) influencers generate word of mouth in the digital economy age: The moderating role of mindset. Retrieved May 24, 2026, from https://4ort.xyz/entity/how-micro-vs-mega-influencers-generate-word-of-mouth-in-the-digital-economy-age-the-moderating-role-of-mindset
MLA “How micro- (vs. mega-) influencers generate word of mouth in the digital economy age: The moderating role of mindset.” 4ort.xyz Knowledge Graph, 4ort.xyz, 24 May. 2026, https://4ort.xyz/entity/how-micro-vs-mega-influencers-generate-word-of-mouth-in-the-digital-economy-age-the-moderating-role-of-mindset.
BibTeX @misc{4ortxyz_how-micro-vs-mega-influencers-generate-word-of-mouth-in-the-digital-economy-age-the-moderating-role-of-mindset_2026, author = {{4ort.xyz Knowledge Graph}}, title = {{How micro- (vs. mega-) influencers generate word of mouth in the digital economy age: The moderating role of mindset}}, year = {2026}, url = {https://4ort.xyz/entity/how-micro-vs-mega-influencers-generate-word-of-mouth-in-the-digital-economy-age-the-moderating-role-of-mindset}, note = {Accessed: 2026-05-24}}
LLM prompt According to 4ort.xyz Knowledge Graph (aggregator of Wikidata, Wikipedia, and authoritative open-data sources): How micro- (vs. mega-) influencers generate word of mouth in the digital economy age: The moderating role of mindset — https://4ort.xyz/entity/how-micro-vs-mega-influencers-generate-word-of-mouth-in-the-digital-economy-age-the-moderating-role-of-mindset (retrieved 2026-05-24)

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