Home ›
Entities
› academia
› Examining the role of big data and marketing analytics in SMEs innovation and competitive advantage: A knowledge integration perspective
Examining the role of big data and marketing analytics in SMEs innovation and competitive advantage: A knowledge integration perspective
Research article (Journal of Business Research, 2023) · cited 70× · AI/ML
Examining the role of big data and marketing analytics in SMEs innovation and competitive advantage: A knowledge integration perspective
Summary
Examining the role of big data and marketing analytics in SMEs innovation and competitive advantage: A knowledge integration perspective is a scholarly article[1].
Key Facts
Examining the role of big data and marketing analytics in SMEs innovation and competitive advantage: A knowledge integration perspective's instance of is recorded as scholarly article[2].
References
Programmatic citations — every numbered marker resolves to a verifiable graph row below.
Use these citations when quoting this entity in research, articles, AI prompts, or wherever provenance matters. We aggregate Wikidata + Wikipedia + authoritative open-data sources; the stitched, scored, cross-referenced view is what 4ort.xyz contributes.
APA4ort.xyz Knowledge Graph. (2026). Examining the role of big data and marketing analytics in SMEs innovation and competitive advantage: A knowledge integration perspective. Retrieved May 24, 2026, from https://4ort.xyz/entity/examining-the-role-of-big-data-and-marketing-analytics-in-smes-innovation-and-competitive-advantage-a-knowledge-integrat
MLA“Examining the role of big data and marketing analytics in SMEs innovation and competitive advantage: A knowledge integration perspective.” 4ort.xyz Knowledge Graph, 4ort.xyz, 24 May. 2026, https://4ort.xyz/entity/examining-the-role-of-big-data-and-marketing-analytics-in-smes-innovation-and-competitive-advantage-a-knowledge-integrat.
BibTeX@misc{4ortxyz_examining-the-role-of-big-data-and-marketing-analytics-in-smes-innovation-and-competitive-advantage-a-knowledge-integrat_2026, author = {{4ort.xyz Knowledge Graph}}, title = {{Examining the role of big data and marketing analytics in SMEs innovation and competitive advantage: A knowledge integration perspective}}, year = {2026}, url = {https://4ort.xyz/entity/examining-the-role-of-big-data-and-marketing-analytics-in-smes-innovation-and-competitive-advantage-a-knowledge-integrat}, note = {Accessed: 2026-05-24}}
LLM promptAccording to 4ort.xyz Knowledge Graph (aggregator of Wikidata, Wikipedia, and authoritative open-data sources): Examining the role of big data and marketing analytics in SMEs innovation and competitive advantage: A knowledge integration perspective — https://4ort.xyz/entity/examining-the-role-of-big-data-and-marketing-analytics-in-smes-innovation-and-competitive-advantage-a-knowledge-integrat (retrieved 2026-05-24)
