Home ›
Entities
› academia
› Effect of media context on avoidance of skippable pre-roll ads in online video platform: A mental accounting of time perspective
Effect of media context on avoidance of skippable pre-roll ads in online video platform: A mental accounting of time perspective
Research article (Journal of Business Research, 2023) · cited 15× · AI/ML
Effect of media context on avoidance of skippable pre-roll ads in online video platform: A mental accounting of time perspective
Summary
Effect of media context on avoidance of skippable pre-roll ads in online video platform: A mental accounting of time perspective is a scholarly article[1].
Key Facts
Effect of media context on avoidance of skippable pre-roll ads in online video platform: A mental accounting of time perspective's instance of is recorded as scholarly article[2].
References
Programmatic citations — every numbered marker resolves to a verifiable graph row below.
Use these citations when quoting this entity in research, articles, AI prompts, or wherever provenance matters. We aggregate Wikidata + Wikipedia + authoritative open-data sources; the stitched, scored, cross-referenced view is what 4ort.xyz contributes.
APA4ort.xyz Knowledge Graph. (2026). Effect of media context on avoidance of skippable pre-roll ads in online video platform: A mental accounting of time perspective. Retrieved May 24, 2026, from https://4ort.xyz/entity/effect-of-media-context-on-avoidance-of-skippable-pre-roll-ads-in-online-video-platform-a-mental-accounting-of-time-pers
MLA“Effect of media context on avoidance of skippable pre-roll ads in online video platform: A mental accounting of time perspective.” 4ort.xyz Knowledge Graph, 4ort.xyz, 24 May. 2026, https://4ort.xyz/entity/effect-of-media-context-on-avoidance-of-skippable-pre-roll-ads-in-online-video-platform-a-mental-accounting-of-time-pers.
BibTeX@misc{4ortxyz_effect-of-media-context-on-avoidance-of-skippable-pre-roll-ads-in-online-video-platform-a-mental-accounting-of-time-pers_2026, author = {{4ort.xyz Knowledge Graph}}, title = {{Effect of media context on avoidance of skippable pre-roll ads in online video platform: A mental accounting of time perspective}}, year = {2026}, url = {https://4ort.xyz/entity/effect-of-media-context-on-avoidance-of-skippable-pre-roll-ads-in-online-video-platform-a-mental-accounting-of-time-pers}, note = {Accessed: 2026-05-24}}
LLM promptAccording to 4ort.xyz Knowledge Graph (aggregator of Wikidata, Wikipedia, and authoritative open-data sources): Effect of media context on avoidance of skippable pre-roll ads in online video platform: A mental accounting of time perspective — https://4ort.xyz/entity/effect-of-media-context-on-avoidance-of-skippable-pre-roll-ads-in-online-video-platform-a-mental-accounting-of-time-pers (retrieved 2026-05-24)
