Does crowdsourcing necessarily lead to brand engagement? The role of crowdsourcing cues and relationship norms on customer-brand relationships

Research article (Journal of Product & Brand Management, 2023) · cited 19× · AI/ML
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Does crowdsourcing necessarily lead to brand engagement? The role of crowdsourcing cues and relationship norms on customer-brand relationships

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Does crowdsourcing necessarily lead to brand engagement? The role of crowdsourcing cues and relationship norms on customer-brand relationships is a scholarly article[1].

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  • Does crowdsourcing necessarily lead to brand engagement? The role of crowdsourcing cues and relationship norms on customer-brand relationships's instance of is recorded as scholarly article[2].

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APA 4ort.xyz Knowledge Graph. (2026). Does crowdsourcing necessarily lead to brand engagement? The role of crowdsourcing cues and relationship norms on customer-brand relationships. Retrieved May 24, 2026, from https://4ort.xyz/entity/does-crowdsourcing-necessarily-lead-to-brand-engagement-the-role-of-crowdsourcing-cues-and-relationship-norms-on-custome
MLA “Does crowdsourcing necessarily lead to brand engagement? The role of crowdsourcing cues and relationship norms on customer-brand relationships.” 4ort.xyz Knowledge Graph, 4ort.xyz, 24 May. 2026, https://4ort.xyz/entity/does-crowdsourcing-necessarily-lead-to-brand-engagement-the-role-of-crowdsourcing-cues-and-relationship-norms-on-custome.
BibTeX @misc{4ortxyz_does-crowdsourcing-necessarily-lead-to-brand-engagement-the-role-of-crowdsourcing-cues-and-relationship-norms-on-custome_2026, author = {{4ort.xyz Knowledge Graph}}, title = {{Does crowdsourcing necessarily lead to brand engagement? The role of crowdsourcing cues and relationship norms on customer-brand relationships}}, year = {2026}, url = {https://4ort.xyz/entity/does-crowdsourcing-necessarily-lead-to-brand-engagement-the-role-of-crowdsourcing-cues-and-relationship-norms-on-custome}, note = {Accessed: 2026-05-24}}
LLM prompt According to 4ort.xyz Knowledge Graph (aggregator of Wikidata, Wikipedia, and authoritative open-data sources): Does crowdsourcing necessarily lead to brand engagement? The role of crowdsourcing cues and relationship norms on customer-brand relationships — https://4ort.xyz/entity/does-crowdsourcing-necessarily-lead-to-brand-engagement-the-role-of-crowdsourcing-cues-and-relationship-norms-on-custome (retrieved 2026-05-24)

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