Dark side of consumer-brand relationships: A brand hate perspective in anti-brand social media communities

Research article (Journal of Global Marketing, 2023) · cited 13× · AI/ML
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Dark side of consumer-brand relationships: A brand hate perspective in anti-brand social media communities

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Dark side of consumer-brand relationships: A brand hate perspective in anti-brand social media communities is a scholarly article[1].

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  • Dark side of consumer-brand relationships: A brand hate perspective in anti-brand social media communities's instance of is recorded as scholarly article[2].

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APA 4ort.xyz Knowledge Graph. (2026). Dark side of consumer-brand relationships: A brand hate perspective in anti-brand social media communities. Retrieved May 24, 2026, from https://4ort.xyz/entity/dark-side-of-consumer-brand-relationships-a-brand-hate-perspective-in-anti-brand-social-media-communities
MLA “Dark side of consumer-brand relationships: A brand hate perspective in anti-brand social media communities.” 4ort.xyz Knowledge Graph, 4ort.xyz, 24 May. 2026, https://4ort.xyz/entity/dark-side-of-consumer-brand-relationships-a-brand-hate-perspective-in-anti-brand-social-media-communities.
BibTeX @misc{4ortxyz_dark-side-of-consumer-brand-relationships-a-brand-hate-perspective-in-anti-brand-social-media-communities_2026, author = {{4ort.xyz Knowledge Graph}}, title = {{Dark side of consumer-brand relationships: A brand hate perspective in anti-brand social media communities}}, year = {2026}, url = {https://4ort.xyz/entity/dark-side-of-consumer-brand-relationships-a-brand-hate-perspective-in-anti-brand-social-media-communities}, note = {Accessed: 2026-05-24}}
LLM prompt According to 4ort.xyz Knowledge Graph (aggregator of Wikidata, Wikipedia, and authoritative open-data sources): Dark side of consumer-brand relationships: A brand hate perspective in anti-brand social media communities — https://4ort.xyz/entity/dark-side-of-consumer-brand-relationships-a-brand-hate-perspective-in-anti-brand-social-media-communities (retrieved 2026-05-24)

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