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Customer-based brand equity in a digital age: An analysis of brand associations in user-generated social media content.

2020 doctoral thesis by Shobhit Eusebius at University of Otago
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Customer-based brand equity in a digital age: An analysis of brand associations in user-generated social media content.

Summary

Customer-based brand equity in a digital age: An analysis of brand associations in user-generated social media content. is a doctoral thesis[1].

Key Facts

  • Customer-based brand equity in a digital age: An analysis of brand associations in user-generated social media content. authored An analysis of brand associations in user-generated social media content. — author (P50): Shobhit Eusebius[2].
  • Customer-based brand equity in a digital age: An analysis of brand associations in user-generated social media content.'s instance of is recorded as An analysis of brand associations in user-generated social media content. — instance of (P31): doctoral thesis[3].
  • Customer-based brand equity in a digital age: An analysis of brand associations in user-generated social media content.'s publisher is recorded as An analysis of brand associations in user-generated social media content. — publisher (P123): OUR Archive[4].
  • Customer-based brand equity in a digital age: An analysis of brand associations in user-generated social media content.'s language of work or name is recorded as An analysis of brand associations in user-generated social media content. — language of work or name (P407): English[5].
  • Customer-based brand equity in a digital age: An analysis of brand associations in user-generated social media content.'s country of origin is recorded as An analysis of brand associations in user-generated social media content. — country of origin (P495): New Zealand[6].
  • Customer-based brand equity in a digital age: An analysis of brand associations in user-generated social media content.'s publication date is recorded as +2020-00-00T00:00:00Z[7].
  • Customer-based brand equity in a digital age: An analysis of brand associations in user-generated social media content.'s main subject is recorded as An analysis of brand associations in user-generated social media content. — main subject (P921): social media[8].
  • Customer-based brand equity in a digital age: An analysis of brand associations in user-generated social media content.'s work available at URL is recorded as https://ourarchive.otago.ac.nz/handle/10523/9882[9].
  • Customer-based brand equity in a digital age: An analysis of brand associations in user-generated social media content.'s Handle ID is recorded as 10523/9882[10].
  • Customer-based brand equity in a digital age: An analysis of brand associations in user-generated social media content.'s title is recorded as Customer-based brand equity in a digital age: An analysis of brand associations in user-generated social media content.[11].
  • Customer-based brand equity in a digital age: An analysis of brand associations in user-generated social media content.'s copyright holder is recorded as An analysis of brand associations in user-generated social media content. — copyright holder (P3931): Shobhit Eusebius[12].
  • Customer-based brand equity in a digital age: An analysis of brand associations in user-generated social media content.'s thesis submitted to is recorded as An analysis of brand associations in user-generated social media content. — thesis submitted to (P4101): University of Otago[13].
  • Customer-based brand equity in a digital age: An analysis of brand associations in user-generated social media content.'s on focus list of Wikimedia project is recorded as An analysis of brand associations in user-generated social media content. — on focus list of Wikimedia project (P5008): NZThesisProject[14].
  • Customer-based brand equity in a digital age: An analysis of brand associations in user-generated social media content.'s copyright status is recorded as An analysis of brand associations in user-generated social media content. — copyright status (P6216): copyrighted[15].
  • Customer-based brand equity in a digital age: An analysis of brand associations in user-generated social media content.'s thesis committee member is recorded as An analysis of brand associations in user-generated social media content. — thesis committee member (P9161): Juergen Gnoth[16].
  • Customer-based brand equity in a digital age: An analysis of brand associations in user-generated social media content.'s thesis committee member is recorded as An analysis of brand associations in user-generated social media content. — thesis committee member (P9161): Mathew Parackal[17].

Body

Designation and Status

Customer-based brand equity in a digital age: An analysis of brand associations in user-generated social media content.'s instance of is recorded as An analysis of brand associations in user-generated social media content. — instance of (P31): doctoral thesis[3].

References

Programmatic citations — every numbered marker resolves to a verifiable graph row below.

Direct Wikidata claims

  1. [3] ↑ . wikidata.org.
  2. [2] ↑ . wikidata.org.
  3. [4] ↑ . wikidata.org.
  4. [5] ↑ . wikidata.org.
  5. [6] ↑ . wikidata.org.
  6. [7] ↑ . wikidata.org.
  7. [8] ↑ . hdl.handle.net. hdl.handle.net. Provenance: wikidata.org.
  8. [9] ↑ . wikidata.org.
  9. [10] ↑ . wikidata.org.
  10. [11] ↑ . wikidata.org.
  11. [12] ↑ . wikidata.org.
  12. [13] ↑ . wikidata.org.
  13. [14] ↑ . wikidata.org.
  14. [15] ↑ . wikidata.org.
  15. [16] ↑ . wikidata.org.
  16. [17] ↑ . wikidata.org.

Class ancestry

  1. [1] ↑ . Wikidata. wikidata.org.

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APA 4ort.xyz Knowledge Graph. (2026). Customer-based brand equity in a digital age: An analysis of brand associations in user-generated social media content.. Retrieved May 3, 2026, from https://4ort.xyz/entity/customer-based-brand-equity-in-a-digital-age-an-analysis-of-brand-associations-in-user-generated-social-media-content-
MLA “Customer-based brand equity in a digital age: An analysis of brand associations in user-generated social media content..” 4ort.xyz Knowledge Graph, 4ort.xyz, 3 May. 2026, https://4ort.xyz/entity/customer-based-brand-equity-in-a-digital-age-an-analysis-of-brand-associations-in-user-generated-social-media-content-.
BibTeX @misc{4ortxyz_customer-based-brand-equity-in-a-digital-age-an-analysis-of-brand-associations-in-user-generated-social-media-content-_2026, author = {{4ort.xyz Knowledge Graph}}, title = {{Customer-based brand equity in a digital age: An analysis of brand associations in user-generated social media content.}}, year = {2026}, url = {https://4ort.xyz/entity/customer-based-brand-equity-in-a-digital-age-an-analysis-of-brand-associations-in-user-generated-social-media-content-}, note = {Accessed: 2026-05-03}}
LLM prompt According to 4ort.xyz Knowledge Graph (aggregator of Wikidata, Wikipedia, and authoritative open-data sources): Customer-based brand equity in a digital age: An analysis of brand associations in user-generated social media content. — https://4ort.xyz/entity/customer-based-brand-equity-in-a-digital-age-an-analysis-of-brand-associations-in-user-generated-social-media-content- (retrieved 2026-05-03)

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