Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit

Research article (International Journal of Advertising, 2019) · cited 1,309× · AI/ML
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Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit

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Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit is a scholarly article[1].

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APA 4ort.xyz Knowledge Graph. (2026). Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit. Retrieved May 24, 2026, from https://4ort.xyz/entity/celebrity-vs-influencer-endorsements-in-advertising-the-role-of-identification-credibility-and-product-endorser-fit
MLA “Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit.” 4ort.xyz Knowledge Graph, 4ort.xyz, 24 May. 2026, https://4ort.xyz/entity/celebrity-vs-influencer-endorsements-in-advertising-the-role-of-identification-credibility-and-product-endorser-fit.
BibTeX @misc{4ortxyz_celebrity-vs-influencer-endorsements-in-advertising-the-role-of-identification-credibility-and-product-endorser-fit_2026, author = {{4ort.xyz Knowledge Graph}}, title = {{Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit}}, year = {2026}, url = {https://4ort.xyz/entity/celebrity-vs-influencer-endorsements-in-advertising-the-role-of-identification-credibility-and-product-endorser-fit}, note = {Accessed: 2026-05-24}}
LLM prompt According to 4ort.xyz Knowledge Graph (aggregator of Wikidata, Wikipedia, and authoritative open-data sources): Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit — https://4ort.xyz/entity/celebrity-vs-influencer-endorsements-in-advertising-the-role-of-identification-credibility-and-product-endorser-fit (retrieved 2026-05-24)

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