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Brands, Friends, & Viral Advertising: A Social Exchange Perspective on the Ad Referral Processes

Research article (Journal of Interactive Marketing, 2016) · cited 62× · AI/ML
academia openalex:W2503942217
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Brands, Friends, & Viral Advertising: A Social Exchange Perspective on the Ad Referral Processes

Summary

Brands, Friends, & Viral Advertising: A Social Exchange Perspective on the Ad Referral Processes is a scholarly article[1].

Key Facts

  • Brands, Friends, & Viral Advertising: A Social Exchange Perspective on the Ad Referral Processes's instance of is recorded as scholarly article[2].

References

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Direct Wikidata claims

  1. [2] ↑ . wikidata.org.

Class ancestry

  1. [1] ↑ . Wikidata. wikidata.org.

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APA 4ort.xyz Knowledge Graph. (2026). Brands, Friends, & Viral Advertising: A Social Exchange Perspective on the Ad Referral Processes. Retrieved May 24, 2026, from https://4ort.xyz/entity/brands-friends-amp-viral-advertising-a-social-exchange-perspective-on-the-ad-referral-processes
MLA “Brands, Friends, & Viral Advertising: A Social Exchange Perspective on the Ad Referral Processes.” 4ort.xyz Knowledge Graph, 4ort.xyz, 24 May. 2026, https://4ort.xyz/entity/brands-friends-amp-viral-advertising-a-social-exchange-perspective-on-the-ad-referral-processes.
BibTeX @misc{4ortxyz_brands-friends-amp-viral-advertising-a-social-exchange-perspective-on-the-ad-referral-processes_2026, author = {{4ort.xyz Knowledge Graph}}, title = {{Brands, Friends, & Viral Advertising: A Social Exchange Perspective on the Ad Referral Processes}}, year = {2026}, url = {https://4ort.xyz/entity/brands-friends-amp-viral-advertising-a-social-exchange-perspective-on-the-ad-referral-processes}, note = {Accessed: 2026-05-24}}
LLM prompt According to 4ort.xyz Knowledge Graph (aggregator of Wikidata, Wikipedia, and authoritative open-data sources): Brands, Friends, & Viral Advertising: A Social Exchange Perspective on the Ad Referral Processes — https://4ort.xyz/entity/brands-friends-amp-viral-advertising-a-social-exchange-perspective-on-the-ad-referral-processes (retrieved 2026-05-24)

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