Brand extension similarity can backfire when you look for something specific

Research article (European Journal of Marketing, 2017) · cited 11× · AI/ML

academia openalex:W2597655040

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Brand extension similarity can backfire when you look for something specific

Summary

Brand extension similarity can backfire when you look for something specific is a scholarly article^[1].

Key Facts

Brand extension similarity can backfire when you look for something specific's instance of is recorded as scholarly article^[2].

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Quick Facts

Instance of scholarly article

🔗 Connections

Authored by 3

Bendik M. Samuelsen, Luk Warlop, Radu Dimitriu

← Author of 3

Bendik M. Samuelsen, Luk Warlop, Radu Dimitriu

References

Programmatic citations — every numbered marker resolves to a verifiable graph row below.

Direct Wikidata claims

[2] ↑ Brand extension similarity can backfire when you look for something specific — instance of (P31): scholarly article. wikidata.org.

Class ancestry

[1] ↑ Brand extension similarity can backfire when you look for something specific is an instance of scholarly article (scholarly article) [P31, primary]. Wikidata. wikidata.org.

📑 Cite this page

Use these citations when quoting this entity in research, articles, AI prompts, or wherever provenance matters. We aggregate Wikidata + Wikipedia + authoritative open-data sources; the stitched, scored, cross-referenced view is what 4ort.xyz contributes.

APA

4ort.xyz Knowledge Graph. (2026). Brand extension similarity can backfire when you look for something specific. Retrieved May 24, 2026, from https://4ort.xyz/entity/brand-extension-similarity-can-backfire-when-you-look-for-something-specific

MLA

“Brand extension similarity can backfire when you look for something specific.” 4ort.xyz Knowledge Graph, 4ort.xyz, 24 May. 2026, https://4ort.xyz/entity/brand-extension-similarity-can-backfire-when-you-look-for-something-specific.

BibTeX

@misc{4ortxyz_brand-extension-similarity-can-backfire-when-you-look-for-something-specific_2026, author = {{4ort.xyz Knowledge Graph}}, title = {{Brand extension similarity can backfire when you look for something specific}}, year = {2026}, url = {https://4ort.xyz/entity/brand-extension-similarity-can-backfire-when-you-look-for-something-specific}, note = {Accessed: 2026-05-24}}

LLM prompt

According to 4ort.xyz Knowledge Graph (aggregator of Wikidata, Wikipedia, and authoritative open-data sources): Brand extension similarity can backfire when you look for something specific — https://4ort.xyz/entity/brand-extension-similarity-can-backfire-when-you-look-for-something-specific (retrieved 2026-05-24)

Canonical URL: https://4ort.xyz/entity/brand-extension-similarity-can-backfire-when-you-look-for-something-specific · Last refreshed: May 24, 2026