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Brand anthropomorphism: Conceptualization, measurement, and impact on brand personality and loyalty

Research article (Journal of Brand Management, 2015) · cited 166× · AI/ML
academia openalex:W1988717221
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Brand anthropomorphism: Conceptualization, measurement, and impact on brand personality and loyalty

Summary

Brand anthropomorphism: Conceptualization, measurement, and impact on brand personality and loyalty is a scholarly article[1].

Key Facts

  • Brand anthropomorphism: Conceptualization, measurement, and impact on brand personality and loyalty's instance of is recorded as scholarly article[2].

References

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Direct Wikidata claims

  1. [2] ↑ . wikidata.org.

Class ancestry

  1. [1] ↑ . Wikidata. wikidata.org.

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APA 4ort.xyz Knowledge Graph. (2026). Brand anthropomorphism: Conceptualization, measurement, and impact on brand personality and loyalty. Retrieved May 24, 2026, from https://4ort.xyz/entity/brand-anthropomorphism-conceptualization-measurement-and-impact-on-brand-personality-and-loyalty
MLA “Brand anthropomorphism: Conceptualization, measurement, and impact on brand personality and loyalty.” 4ort.xyz Knowledge Graph, 4ort.xyz, 24 May. 2026, https://4ort.xyz/entity/brand-anthropomorphism-conceptualization-measurement-and-impact-on-brand-personality-and-loyalty.
BibTeX @misc{4ortxyz_brand-anthropomorphism-conceptualization-measurement-and-impact-on-brand-personality-and-loyalty_2026, author = {{4ort.xyz Knowledge Graph}}, title = {{Brand anthropomorphism: Conceptualization, measurement, and impact on brand personality and loyalty}}, year = {2026}, url = {https://4ort.xyz/entity/brand-anthropomorphism-conceptualization-measurement-and-impact-on-brand-personality-and-loyalty}, note = {Accessed: 2026-05-24}}
LLM prompt According to 4ort.xyz Knowledge Graph (aggregator of Wikidata, Wikipedia, and authoritative open-data sources): Brand anthropomorphism: Conceptualization, measurement, and impact on brand personality and loyalty — https://4ort.xyz/entity/brand-anthropomorphism-conceptualization-measurement-and-impact-on-brand-personality-and-loyalty (retrieved 2026-05-24)

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