Are reward cards just a business deal? The role of calculative versus emotional card commitment in driving store loyalty

Research article (Journal of Retailing and Consumer Services, 2016) · cited 34× · AI/ML
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Are reward cards just a business deal? The role of calculative versus emotional card commitment in driving store loyalty

Summary

Are reward cards just a business deal? The role of calculative versus emotional card commitment in driving store loyalty is a scholarly article[1].

Key Facts

  • Are reward cards just a business deal? The role of calculative versus emotional card commitment in driving store loyalty's instance of is recorded as scholarly article[2].

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APA 4ort.xyz Knowledge Graph. (2026). Are reward cards just a business deal? The role of calculative versus emotional card commitment in driving store loyalty. Retrieved May 24, 2026, from https://4ort.xyz/entity/are-reward-cards-just-a-business-deal-the-role-of-calculative-versus-emotional-card-commitment-in-driving-store-loyalty
MLA “Are reward cards just a business deal? The role of calculative versus emotional card commitment in driving store loyalty.” 4ort.xyz Knowledge Graph, 4ort.xyz, 24 May. 2026, https://4ort.xyz/entity/are-reward-cards-just-a-business-deal-the-role-of-calculative-versus-emotional-card-commitment-in-driving-store-loyalty.
BibTeX @misc{4ortxyz_are-reward-cards-just-a-business-deal-the-role-of-calculative-versus-emotional-card-commitment-in-driving-store-loyalty_2026, author = {{4ort.xyz Knowledge Graph}}, title = {{Are reward cards just a business deal? The role of calculative versus emotional card commitment in driving store loyalty}}, year = {2026}, url = {https://4ort.xyz/entity/are-reward-cards-just-a-business-deal-the-role-of-calculative-versus-emotional-card-commitment-in-driving-store-loyalty}, note = {Accessed: 2026-05-24}}
LLM prompt According to 4ort.xyz Knowledge Graph (aggregator of Wikidata, Wikipedia, and authoritative open-data sources): Are reward cards just a business deal? The role of calculative versus emotional card commitment in driving store loyalty — https://4ort.xyz/entity/are-reward-cards-just-a-business-deal-the-role-of-calculative-versus-emotional-card-commitment-in-driving-store-loyalty (retrieved 2026-05-24)

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