An Empirical Analysis of Factors Affecting OTT Service Users’ Switching Intention: Focusing on Netflix and the Perspective of the Push-Pull-Mooring Framework

Research article (International Journal of Human-Computer Interaction, 2023) · cited 26× · AI/ML
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An Empirical Analysis of Factors Affecting OTT Service Users’ Switching Intention: Focusing on Netflix and the Perspective of the Push-Pull-Mooring Framework

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An Empirical Analysis of Factors Affecting OTT Service Users’ Switching Intention: Focusing on Netflix and the Perspective of the Push-Pull-Mooring Framework is a scholarly article[1].

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  • An Empirical Analysis of Factors Affecting OTT Service Users’ Switching Intention: Focusing on Netflix and the Perspective of the Push-Pull-Mooring Framework's instance of is recorded as scholarly article[2].

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APA 4ort.xyz Knowledge Graph. (2026). An Empirical Analysis of Factors Affecting OTT Service Users’ Switching Intention: Focusing on Netflix and the Perspective of the Push-Pull-Mooring Framework. Retrieved May 24, 2026, from https://4ort.xyz/entity/an-empirical-analysis-of-factors-affecting-ott-service-users-switching-intention-focusing-on-netflix-and-the-perspective
MLA “An Empirical Analysis of Factors Affecting OTT Service Users’ Switching Intention: Focusing on Netflix and the Perspective of the Push-Pull-Mooring Framework.” 4ort.xyz Knowledge Graph, 4ort.xyz, 24 May. 2026, https://4ort.xyz/entity/an-empirical-analysis-of-factors-affecting-ott-service-users-switching-intention-focusing-on-netflix-and-the-perspective.
BibTeX @misc{4ortxyz_an-empirical-analysis-of-factors-affecting-ott-service-users-switching-intention-focusing-on-netflix-and-the-perspective_2026, author = {{4ort.xyz Knowledge Graph}}, title = {{An Empirical Analysis of Factors Affecting OTT Service Users’ Switching Intention: Focusing on Netflix and the Perspective of the Push-Pull-Mooring Framework}}, year = {2026}, url = {https://4ort.xyz/entity/an-empirical-analysis-of-factors-affecting-ott-service-users-switching-intention-focusing-on-netflix-and-the-perspective}, note = {Accessed: 2026-05-24}}
LLM prompt According to 4ort.xyz Knowledge Graph (aggregator of Wikidata, Wikipedia, and authoritative open-data sources): An Empirical Analysis of Factors Affecting OTT Service Users’ Switching Intention: Focusing on Netflix and the Perspective of the Push-Pull-Mooring Framework — https://4ort.xyz/entity/an-empirical-analysis-of-factors-affecting-ott-service-users-switching-intention-focusing-on-netflix-and-the-perspective (retrieved 2026-05-24)

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